In continuation to my last post, in this one we will discuss about Inbound Marketing. There is a high possibility you might have encountered outbound marketing more but in this digital era its also possible you might have actually encountered inbound marketing more on a daily basis over the first and might have ended up buying a product or service because of its influence in one way or another.
Introduction:
Inbound Marketing is an Online Marketing Technique which works on the pull principle of marketing. It means promoting one’s business or services by letting customers find you by the means of online content you provide to the customers using various methods that we will discuss below.
Examples:
You can do the same by various online means like-
- Blogs,
- Articles,
- Organic Posts,
- E-books,
- Infographics,
- You Tube video content,
- Facebook content,
- Instagram content,
- SEO,
- SEM,
- SEA,
- Webinars, etc.
Explanation:
Inbound Marketing is a comparatively new marketing technique than Outbound Marketing. Inbound Marketing focuses less on volumes and more on online content creation for targeted audience that will actually be interested in your products or services.
The three stages of customer lead conversion in Inbound Marketing can be given as:
Conclusion:
Inbound Marketing is more effective than Outbound Marketing in this Digital Era. A combination of both is also highly effective. For using Inbound Marketing, one should be digitally apt and should know how to target your ideal audience by means of online tools using things like location, age, gender, demands, needs, etc.